Selective Professional

Selective Professional

Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.

From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.

Professional products. Italian innovation. Exceptional results.

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84 products

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84 products

  • NOW GLEAM LUXE Oil 100ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW EXCEL EXTRA STRONG Hairspray 500ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW BLOW DIRECTIONAL Hairspray 300ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW BLOW VOLUMIZING Hairspray 300ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW Texture Powder Volume 8g

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW SHAPE EXTRA STRONG Mousse 300ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW SHAPE STRONG Mousse 300ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW SHIMMER POMADE 90ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW CRAFT PASTE Texture Wax 90ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW CLAY LOCK Wax 90ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW GRIP ON Extreme Hold Gel 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW BOUNCE VOLUME Volume Gel 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW POWER CIRCLE Curl Volume Eco-Mousse 150ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW DESIGN CURL Stryling Glaze 250ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW FAST CREATE Spray Wax 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW OVER DRY Volume Dry Shampoo 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW OCEAN TOUCH Blowdry Texture Spray 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW PUMP TOO Root Volume Spray 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW UP TO 230° Heat Defence 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • NOW GEAR UP Prestyle Cream 200ml

    NOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's...

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  • ONCARE SCALP Rebalancing Oil Reduction System

    ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...

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  • ONCARE SCALP Revitalizing Hairloss Prevention System

    ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...

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  • ONCARE SCALP Purifying Dandruff Relief System

    ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...

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  • ONCARE SCALP Refresh System

    ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...

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