Collection: Selective Professional
Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.
From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.
Professional products. Italian innovation. Exceptional results.
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NOW GLEAM LUXE Oil 100ml
Shine-enhancing finishing oilA finishing oil designed to add a glossy-looking finish and help smooth the appearance of dry or flyaway lengths.Key benefits Enhances the appearance of...
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NOW EXCEL EXTRA STRONG Hairspray 500ml
Extra-strong finishing hairsprayAn extra-strong hairspray designed to secure structured hairstyles and provide firm finishing control.Key benefits Extra-strong styling hold Helps maintain structured styles Suitable for demanding...
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NOW BLOW DIRECTIONAL Hairspray 300ml
Directional hairspray for targeted controlA finishing hairspray designed for more precise application where individual sections or details need styling control.Key benefits Targeted styling application Helps secure...
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NOW BLOW VOLUMIZING Hairspray 300ml
Volumising finishing hairsprayA finishing hairspray designed to help support fuller-looking styles and hold volume in place.Key benefits Supports the appearance of volume Helps secure blow-dried styles...
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NOW Texture Powder Volume 8g
Volumising texture powderA lightweight styling powder designed to add texture, grip and visible lift, especially around the roots.Key benefits Adds root lift and volume Creates texture...
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NOW SHAPE EXTRA STRONG Mousse 300ml
Extra-strong styling mousseA mousse for styles that require a higher level of control and shape retention, while supporting body and volume.Key benefits Extra-strong styling control Supports...
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NOW SHAPE STRONG Mousse 300ml
Strong-hold styling mousseA styling mousse designed to give hair body, shape and strong styling support during blow-drying and finishing.Key benefits Provides strong styling support Helps build...
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NOW SHIMMER POMADE 90ml
Shine-enhancing styling pomadeA styling pomade designed to add definition and a polished, glossy-looking finish to controlled hairstyles.Key benefits Enhances the appearance of shine Helps define and...
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NOW CRAFT PASTE Texture Wax 90ml
Texturising paste wax for flexible stylingA paste-format wax designed to build texture, separation and definition for creative everyday styling.Key benefits Adds visible texture Helps separate and...
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NOW CLAY LOCK Wax 90ml
Clay styling wax for texture and controlA clay-format styling wax for creating structured, textured looks with definition and separation.Key benefits Adds texture and definition Helps control...
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NOW GRIP ON Extreme Hold Gel 200ml
Extreme-hold styling gelA strong-control styling gel designed to shape and secure defined looks that require substantial hold.Key benefits Provides strong styling control Helps shape defined hairstyles...
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NOW BOUNCE VOLUME Volume Gel 200ml
Volumising styling gel for added bodyA styling gel designed to help build body and shape, particularly when creating fuller-looking hairstyles.Key benefits Supports body and volume Helps...
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NOW POWER CIRCLE Curl Volume Eco-Mousse 150ml
Curl-volume styling mousseA mousse designed to support volume and definition in curly or wavy hair, helping create a fuller-looking finish.Key benefits Supports curl definition Adds body...
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NOW DESIGN CURL Stryling Glaze 250ml
Styling glaze for curl definitionA curl-focused styling glaze designed to help shape waves and curls while supporting a more defined, controlled finish.Key benefits Helps define curls...
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NOW FAST CREATE Spray Wax 200ml
Spray wax for flexible texture and definitionA wax-format styling spray designed to create separation, texture and a more defined finish without applying a traditional wax by...
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NOW OVER DRY Volume Dry Shampoo 200ml
Dry shampoo for refreshed roots and added volumeA dry shampoo designed to refresh the appearance of hair between washes while giving roots a lighter, fuller-looking finish.Key...
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NOW OCEAN TOUCH Blowdry Texture Spray 200ml
Texturising spray for blow-dried stylesA texture-focused styling spray designed to add separation and a more tousled finish during blow-drying.Key benefits Adds texture and definition Helps create...
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NOW PUMP TOO Root Volume Spray 200ml
Root-lift spray for fuller-looking stylesA targeted volumising spray designed to help lift the roots and give fine or flat-looking hair more body during styling.Key benefits Supports...
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NOW UP TO 230° Heat Defence 200ml
Heat-defence spray for thermal stylingA preparatory spray designed to help protect hair during heat styling, with a stated heat-defence positioning of up to 230°C when used...
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NOW GEAR UP Prestyle Cream 200ml
Pre-styling cream for controlled, manageable hairA preparatory styling cream designed to help improve manageability and create a smoother foundation before blow-drying or finishing.Key benefits Helps prepare...
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ONCARE SCALP Rebalancing Oil Reduction System
Rebalancing care for oily scalpsA targeted scalp-care range for clients experiencing excess oiliness, with shampoo and treatment options designed for an oil-control routine.Key benefits Designed for...
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ONCARE SCALP Revitalizing Hairloss Prevention System
Revitalising care for thinning-hair concernsA scalp-focused shampoo and treatment range for clients concerned about thinning or increased shedding. Products support a dedicated scalp-care routine; cosmetic care...
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ONCARE SCALP Purifying Dandruff Relief System
Purifying care for dandruff-prone scalpsA targeted scalp-care range for visible flakes and dandruff-prone scalps, with separate shampoo and treatment variants for a coordinated routine.Key benefits Designed...
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ONCARE SCALP Refresh System
Professional scalp-refresh care systemA scalp-care selection combining cleansing, exfoliation and preparatory care products for a refreshed scalp routine. Choose the individual product variant required.Key benefits Supports...
