Collection: Selective Professional
Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.
From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.
Professional products. Italian innovation. Exceptional results.
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ONCARE SMOOTH Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE CURLLOVER Miracle Defining Cream 200ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE CURLLOVER Hair Mask 200ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE CURLLOVER Eco-Mousse 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE CURLLOVER Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE CURLLOVER Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE NOYELLOW spray 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE NOYELLOW Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE NOYELLOW Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK All in One 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK Porosity Equalizing Spray 275ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK pH Restoring Spray 275ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK Hair Mask
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE COLOR BLOCK Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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REBUILDING n.X Bond Fluid 125ml
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 0 Chelating Spray 250ml
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 5 Home Conditioner 250ml
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 4 Home Shampoo 250ml
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 3 Final Protector 250ml
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 2 Rebuild Treatment 1l
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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REBUILDING n. 1 Chelating Shampoo 1l
ONCARE Rebuilding Treatment ONCARE Rebuilding Treatment is an intensive professional repair system enriched with hyaluronic acid, specifically developed to restore strength, softness, and vitality to extremely...
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CURLLOVER PERM
CURLLOVER Perm is a professional waving system designed to create long-lasting curls, waves, and movement while maintaining the hair's softness, elasticity, and condition. Developed for modern...
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Glow Liquid Colour Toners
Glow Liquid Color is a professional tone-on-tone colouring system designed to enhance blondes and lighter hair shades with natural, translucent results and exceptional shine. Featuring a...
