Collection: Selective Professional
Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.
From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.
Professional products. Italian innovation. Exceptional results.
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ONCARE SMOOTH Shampoo
Smoothing shampoo for frizz-prone hairA cleansing shampoo from the ONCARE SMOOTH range, designed for hair that needs improved softness and a smoother, more manageable finish.Key benefits...
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ONCARE CURLLOVER Miracle Defining Cream 200ml
Curl-defining leave-in creamA curl styling cream developed to help enhance the natural shape of waves and curls while leaving the hair soft and manageable.Key benefits Helps...
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ONCARE CURLLOVER Hair Mask 200ml
Intensive curl-care hair maskA richer conditioning mask for naturally curly and wavy hair, helping improve softness, detangling and manageability.Key benefits Provides intensive conditioning Helps soften dry-feeling...
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ONCARE CURLLOVER Eco-Mousse 150ml
Curl-defining styling mousseA lightweight styling mousse for curly and wavy hair, designed to help shape and define curls while maintaining a natural-looking finish.Key benefits Supports curl...
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ONCARE CURLLOVER Balm Conditioner
Curl-defining balm conditionerA conditioning balm for naturally curly and wavy hair, designed to improve detangling and softness while supporting defined, manageable curls.Key benefits Helps detangle curly...
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ONCARE CURLLOVER Shampoo
Curl-care cleansing shampooA cleansing shampoo developed for naturally curly and wavy hair, designed to support softness and manageability without compromising curl definition.Key benefits Cleanses curly and...
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ONCARE NOYELLOW spray 150ml
Anti-yellow leave-in sprayA lightweight spray for blonde, lightened and grey hair, designed to support the appearance of cooler tones and improve everyday manageability.Key benefits Helps maintain...
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ONCARE NOYELLOW Balm Conditioner
Anti-yellow toning conditionerA conditioning balm for blonde, lightened and grey hair, formulated to support cool-looking tones while improving softness and detangling.Key benefits Helps maintain the appearance...
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ONCARE NOYELLOW Shampoo
Anti-yellow toning shampooA toning shampoo for blonde, bleached, highlighted and grey hair, designed to help neutralise the appearance of unwanted yellow tones.Key benefits Helps counteract yellow...
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ONCARE COLOR BLOCK All in One 150ml
Multi-benefit leave-in care for coloured hairA convenient all-in-one conditioning treatment for colour-treated hair, designed to simplify the finishing routine while improving softness and manageability.Key benefits Leave-in...
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ONCARE COLOR BLOCK Porosity Equalizing Spray 275ml
Porosity-equalising preparatory sprayA professional preparatory spray for hair with uneven porosity, helping create a more consistent surface before colour services.Key benefits Helps address uneven hair porosity...
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ONCARE COLOR BLOCK pH Restoring Spray 275ml
pH-restoring spray for colour servicesA professional spray designed to help restore the hair's pH balance following technical colour services and support a smooth, conditioned finish.Key benefits...
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ONCARE COLOR BLOCK Hair Mask
Intensive colour-care hair maskA richer conditioning treatment for colour-treated hair, designed to nourish the lengths and help maintain a smooth, shiny finish.Key benefits Intensive conditioning for...
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ONCARE COLOR BLOCK Balm Conditioner
Colour-protecting balm conditionerA conditioning balm for coloured hair, helping detangle the lengths and maintain a smooth, glossy finish as part of a colour-care routine.Key benefits Conditions...
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ONCARE COLOR BLOCK Shampoo
Colour-protecting shampooA gentle cleansing shampoo for colour-treated hair, designed to help maintain colour vibrancy while leaving the hair clean, soft and manageable.Key benefits Cleanses colour-treated hair...
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REBUILDING n.X Bond Fluid 125ml
n.X · No-Rinse Bond FluidA leave-in reconstructive treatment designed to help restore the feel of strength, elasticity and softness to stressed hair. Suitable around technical services...
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REBUILDING n. 0 Chelating Spray 250ml
Step 0 · No-Rinse Chelating SprayA preparatory spray designed for use before salon chemical services. Helps remove accumulated metals, minerals and impurities from the hair, preparing...
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REBUILDING n. 5 Home Conditioner 250ml
Step 5 · Rebuilding Home ConditionerA moisturising and restructuring conditioner for maintaining the condition of extremely damaged hair between salon visits. Helps leave lengths softer, smoother...
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REBUILDING n. 4 Home Shampoo 250ml
Step 4 · Rebuilding Home ShampooA moisturising, restructuring shampoo for ongoing care of dry, fragile or extremely damaged hair. Designed to help maintain the feel and...
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REBUILDING n. 3 Final Protector 250ml
Step 3 · Leave-In Final ProtectorA leave-in finishing conditioner for the professional Rebuilding Treatment system. Designed to complete the salon service with conditioning, anti-static care and...
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REBUILDING n. 2 Rebuild Treatment 1l
Step 2 · Intensive Rebuilding TreatmentAn intensive salon treatment for extremely damaged and weakened hair. Enriched with a five-part hyaluronic acid complex and amino-acid-rich ingredients, it...
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REBUILDING n. 1 Chelating Shampoo 1l
Step 1 · Professional Chelating ShampooA deep-cleansing preparatory shampoo for the Selective Professional Rebuilding Treatment system. Helps remove impurities and accumulated residues from the hair and...
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CURLLOVER PERM
Choose the right waving product for your client's hair.This listing brings together CURLLOVER Perm solutions, Fix Neutraliser and the separate Mild Texture waving system. Each option...
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Glow Liquid Colour Toners
Refine tone, refresh colour and add a glossy finish.Selective Professional Glow Liquid Color is a tone-on-tone colour system for toning lightened hair, correcting unwanted reflects and...
