Collection: Selective Professional
Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.
From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.
Professional products. Italian innovation. Exceptional results.
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ONCARE BLACK Pre-Style Cream 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE BLACK Biphasic Spray 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE BLACK Hair Mask
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE BLACK Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE BLACK Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REPAIR Mineralizer Treatment 12 x 13ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REPAIR Split End Fluid 50ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REPAIR Hair Mask
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REPAIR Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REPAIR Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REFILL Volume Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REFILL Volume Spray 200ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REFILL Volume Treatment 5+5 x 15ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REFILL Volume Fast Foam 200ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE REFILL Volume Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE DAILY Avocado Shot 12 x 13ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE DAILY All in One 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE DAILY Hydration Spray 275ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE DAILY Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE DAILY Shampoo
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE SMOOTH Ultra 150ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE SMOOTH Super Lamination Water
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE SMOOTH Beauty Milk 275ml
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
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ONCARE SMOOTH Balm Conditioner
ONCARE Professional Hair Care ONCARE is a complete professional treatment range designed to care for every hair type and fulfil every essential hair care need. Built...
