Collection: Selective Professional
Selective Professional is an Italian salon-exclusive brand trusted by hairdressers around the world for its innovation, performance, and creativity. Combining advanced research with professional expertise, the range delivers exceptional results across colour, care, styling, texture, and technical services.
From iconic colour systems such as COLOREVO and REVERSO to specialist care collections like ONCARE and high-performance styling with NOW Next Generation, Selective Professional offers complete solutions designed to inspire creativity while respecting the health and beauty of the hair.
Professional products. Italian innovation. Exceptional results.
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thePIGMENTS 80ml
thePIGMENTS are an exclusive professional colouring system designed to work in synergy with Selective Professional colour and care products, creating a new approach to personalised hair...
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REVERSO Developer 1 Litre
REVERSO Developer is a professional oxidising emulsion specifically formulated to work in perfect synergy with the REVERSO permanent colour range. Its stabilised formula ensures reliable colour...
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REVERSO Toners 100ml
REVERSO Toners are professional demi-permanent colour toners designed to refine, neutralise, and enhance blonde hair after lightening services. Perfect for creating clean, bespoke blonde results, the...
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REVERSO 100ml
REVERSO is a professional permanent hair colour range that combines high-performance colour results with a gentler approach to hair and scalp wellbeing. Enriched with fresh superfood...
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COLOREVO Developer 1 Litre
COLOREVO Developer is a professional oxidising emulsion specifically formulated to work in perfect synergy with the COLOREVO permanent hair colour range. Its stabilised formula ensures optimal...
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COLOREVO 100ml
COLOREVO delivers exceptional colour performance and regenerated hair thanks to exclusive CERAFLUX PLUS² and COLOR DIFFUSION SYSTEM technologies. The advanced Resorcinol-Free formula combines intense, long-lasting colour,...
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DECOLORVIT Active Use Developer
Decolorvit Activator is a professional oxidising emulsion specifically developed to work in perfect synergy with the Decolorvit lightening range. Its advanced formula helps deliver clean, even,...
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DECOLORVIT Scalp 500g
Decolorvit Scalp is a professional violet bleaching powder developed to deliver maximum lightening performance while remaining gentle on the scalp and stressed hair lengths. Its advanced...
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DECOLORVIT Eraser 250g
Decolorvit Eraser is a professional pickling cream designed to gently remove total or partial oxidative colour while respecting the integrity of the hair. Its creamy, compact...
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DECOLORVIT Ultra 500g
Decolorvit Ultra is a high-performance bleaching powder developed for maximum lifting power and exceptional blonde results. Powered by innovative Pullulex Technology, it helps protect the hair...
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DECOLORVIT Plus 500g
Decolorvit Plus is a professional blue bleaching powder designed to deliver reliable, even lightening while helping to neutralise unwanted warm tones during the lifting process. Suitable...
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DECOLORVIT Free Hand 400g
Decolorvit Free Hand is a white bleaching powder specially developed for freehand lightening techniques, including balayage, ombré, and creative colour services. Its unique formula lifts up...
