{"title":"Now Styling","description":"","products":[{"product_id":"selective-professional-now-styling-gear-up-200ml","title":"NOW  GEAR UP Prestyle Cream 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589637448,"sku":"200347","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/7_64b8bf48-6511-49ee-8a22-8e1591b34302.jpg?v=1781479007"},{"product_id":"selective-professional-now-styling-up-to-230-200ml","title":"NOW  UP TO 230° Heat Defence 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589670216,"sku":"200348","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/9.jpg?v=1781479055"},{"product_id":"selective-professional-now-styling-pump-too-200ml","title":"NOW  PUMP TOO Root Volume Spray 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589702984,"sku":"200349","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/8.jpg?v=1781479034"},{"product_id":"selective-professional-now-styling-ocean-touch-200ml","title":"NOW  OCEAN TOUCH Blowdry Texture Spray 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. 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Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589768520,"sku":"200351","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/16.jpg?v=1781479275"},{"product_id":"selective-professional-now-styling-fast-create-200ml","title":"NOW  FAST CREATE Spray Wax 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589801288,"sku":"200352","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/14.jpg?v=1781479218"},{"product_id":"selective-professional-now-styling-design-curl-250ml","title":"NOW  DESIGN CURL Stryling Glaze 250ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589834056,"sku":"200353","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/13.jpg?v=1781479186"},{"product_id":"selective-professional-now-styling-power-circle-150ml","title":"NOW  POWER CIRCLE Curl Volume Eco-Mousse 150ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589866824,"sku":"200354","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/18.jpg?v=1781479402"},{"product_id":"selective-professional-now-styling-bounce-volume-200ml","title":"NOW  BOUNCE VOLUME Volume Gel 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589899592,"sku":"200355","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/10.jpg?v=1781479104"},{"product_id":"selective-professional-now-styling-grip-on-200ml","title":"NOW  GRIP ON Extreme Hold Gel 200ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589932360,"sku":"200356","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/22.jpg?v=1781479502"},{"product_id":"selective-professional-now-styling-clay-lock-90ml","title":"NOW  CLAY LOCK Wax 90ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589965128,"sku":"200357","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/11.jpg?v=1781479128"},{"product_id":"selective-professional-now-styling-craft-paste-90ml","title":"NOW  CRAFT PASTE Texture Wax 90ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289589997896,"sku":"200358","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/12_f822b303-5ae8-4aab-bb0f-81587a32532f.jpg?v=1781479161"},{"product_id":"selective-professional-now-styling-shimmer-pomade-90ml","title":"NOW  SHIMMER POMADE 90ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289590030664,"sku":"200359","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/21.jpg?v=1781479477"},{"product_id":"selective-professional-now-styling-shape-strong-300ml","title":"NOW  SHAPE STRONG Mousse 300ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289590063432,"sku":"200360","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/20.jpg?v=1781479451"},{"product_id":"selective-professional-now-styling-shape-extra-strong-300ml","title":"NOW  SHAPE EXTRA STRONG Mousse 300ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289590096200,"sku":"200361","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/19.jpg?v=1781479432"},{"product_id":"selective-professional-now-styling-powder-vol-8g","title":"NOW  Texture Powder Volume 8g","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. 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Whether your vision is elegant and refined or creative and daring, NOW delivers professional styling performance without compromise.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eProfessional styling and finishing range\u003cbr\u003e\nDeveloped by Selective Professional laboratories\u003cbr\u003e\nDefine, shape, control, and finish any style\u003cbr\u003e\nSuitable for all hair types and styling techniques\u003cbr\u003e\nEasy-to-use professional formulas\u003cbr\u003e\nLong-lasting performance and control\u003cbr\u003e\nHelps maintain hair health and shine\u003cbr\u003e\nIdeal for both natural and creative looks\u003cbr\u003e\nProfessional salon-quality results\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53289590128968,"sku":"200362","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/17.jpg?v=1781479294"},{"product_id":"selective-professional-now-styling-blow-volumizing-300ml","title":"NOW  BLOW VOLUMIZING Hairspray 300ml","description":"\u003cp\u003eNOW Next Generation is the professional styling and finishing range from Selective Professional, created for those who express their individuality through style. 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Developed by Selective Professional's research laboratories, the range combines high-performance formulas with ease of use, making it simple to create, shape, define, and finish any look with confidence.\u003c\/p\u003e\n\n\u003cp\u003eFrom soft, natural movement to bold, structured styles, NOW Next Generation provides the tools needed to control, enhance, and perfect every result while respecting the health and beauty of the hair. 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