{"title":"Bleach \u0026 Lightening","description":"","products":[{"product_id":"selective-professional-decolorvit-free-hand-400g","title":"DECOLORVIT Free Hand 400g","description":"\u003cp\u003eDecolorvit Free Hand is a white bleaching powder specially developed for freehand lightening techniques, including balayage, ombré, and creative colour services. Its unique formula lifts up to 7 levels while helping to maintain the hair's softness, shine, and condition.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Guar Gum and Clay, the innovative texture provides exceptional elasticity and adherence to the hair, ensuring precise application without the need for foils. The non-drying, non-streaky formula wraps around the hair fibre, keeping it conditioned throughout the lightening process.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for colourists looking to create natural-looking, seamless results with maximum control and precision.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eLifts up to 7 levels\u003cbr\u003e\nIdeal for balayage, ombré, and freehand techniques\u003cbr\u003e\nNo foils required\u003cbr\u003e\nEnhanced adhesion for precise placement\u003cbr\u003e\nNon-drying formula helps maintain hair condition\u003cbr\u003e\nLeaves hair soft, shiny, and manageable\u003cbr\u003e\nFormulated with Guar Gum and Clay\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53276246671688,"sku":"200220","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/DECOLORVITFreeHand_400g_856a477d-6181-41b8-afe6-264bb050961f.png?v=1781277814"},{"product_id":"selective-professional-decolorvit-plus-500g","title":"DECOLORVIT Plus 500g","description":"\u003cp\u003eDecolorvit Plus is a professional blue bleaching powder designed to deliver reliable, even lightening while helping to neutralise unwanted warm tones during the lifting process. Suitable for both natural and coloured hair, its versatile formula provides controlled, consistent lightening of up to 7 levels.\u003c\/p\u003e\n\n\u003cp\u003eThe creamy, customisable texture can be adapted to suit a wide range of application techniques, giving colourists maximum flexibility and precision. Formulated to respect the hair fibre throughout the service, Decolorvit Plus helps maintain the integrity of the hair while achieving clean, predictable lifting results.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eLifts up to 7 levels\u003cbr\u003e\nBlue powder helps neutralise warm highlights\u003cbr\u003e\nSuitable for natural and coloured hair\u003cbr\u003e\nEven and controlled lightening action\u003cbr\u003e\nAdaptable creamy consistency\u003cbr\u003e\nIdeal for multiple bleaching techniques\u003cbr\u003e\nHelps maintain hair structure during lightening\u003cbr\u003e\nProfessional salon-use formula\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53276246704456,"sku":"200221","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/DECOLORVITPlus_500g_d3aad9fa-04a1-4d52-9139-a4c0a51f40ea.png?v=1781277861"},{"product_id":"selective-professional-decolorvit-ultra-500g","title":"DECOLORVIT Ultra 500g","description":"\u003cp\u003eDecolorvit Ultra is a high-performance bleaching powder developed for maximum lifting power and exceptional blonde results. Powered by innovative Pullulex Technology, it helps protect the hair fibre throughout the lightening process while delivering powerful, consistent lift, even on the darkest natural bases.\u003c\/p\u003e\n\n\u003cp\u003eIts advanced formula works from the inside out, providing uniform lightening, long-lasting results, and reduced hair breakage. Ideal for demanding technical services, Decolorvit Ultra helps create clean, radiant blondes while maintaining softness, strength, and manageability.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eHigh-performance bleaching powder\u003cbr\u003e\nPowerful lift, even on dark hair bases\u003cbr\u003e\nEnriched with Pullulex Technology\u003cbr\u003e\nHelps protect the hair during lightening\u003cbr\u003e\nUniform and consistent bleaching results\u003cbr\u003e\nReduced risk of hair breakage\u003cbr\u003e\nLong-lasting blonde results\u003cbr\u003e\nLeaves hair soft, manageable, and radiant\u003cbr\u003e\nSuitable for professional salon use\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53276246737224,"sku":"200222","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/DECOLORVITUltra_500g_0fce31aa-560b-457c-b377-c26e33211a4a.png?v=1781277778"},{"product_id":"selective-professional-decolorvit-eraser-250g","title":"DECOLORVIT Eraser 250g","description":"\u003cp\u003eDecolorvit Eraser is a professional pickling cream designed to gently remove total or partial oxidative colour while respecting the integrity of the hair. Its creamy, compact texture provides maximum control during application, making it ideal for targeted colour correction services.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing advanced ammonia-free technology, Decolorvit Eraser effectively removes unwanted colour pigments, including direct dyes, in a single application. The progressive, fast-acting formula can lighten hair by up to 3 levels, helping colourists correct, adjust, or prepare the hair for a new colour service while maintaining the hair's condition.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eGently removes oxidative hair colour\u003cbr\u003e\nSuitable for full or partial colour correction\u003cbr\u003e\nRemoves direct pigments and artificial colour\u003cbr\u003e\nAmmonia-free formula\u003cbr\u003e\nLifts up to 3 levels\u003cbr\u003e\nPrecise, controlled application\u003cbr\u003e\nHelps maintain hair integrity\u003cbr\u003e\nFast and effective colour removal\u003cbr\u003e\nIdeal for professional colour correction services\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53276246933832,"sku":"200223","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/DECOLORVITEraser_250g_6ccae8bd-63d0-4d96-ade8-218b33d42c43.png?v=1781277903"},{"product_id":"selective-professional-decolorvit-scalp-500g","title":"DECOLORVIT Scalp 500g","description":"\u003cp\u003eDecolorvit Scalp is a professional violet bleaching powder developed to deliver maximum lightening performance while remaining gentle on the scalp and stressed hair lengths. Its advanced formula provides powerful, controlled lift with exceptional respect for both the hair fibre and scalp comfort.\u003c\/p\u003e\n\n\u003cp\u003ePowered by Oceanex Technology, Decolorvit Scalp helps maintain scalp hydration and elasticity while protecting the hair structure throughout the bleaching process. The creamy, compact texture is easy to mix and apply, remaining soft and workable for longer without drying out. Its stable consistency prevents dripping or swelling, ensuring precision and reliability during every service.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for on-scalp applications and clients requiring a gentler bleaching experience without compromising lifting performance.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eHigh-performance violet bleaching powder\u003cbr\u003e\nSuitable for on-scalp lightening services\u003cbr\u003e\nHelps neutralise unwanted warm tones during lifting\u003cbr\u003e\nEnriched with Oceanex Technology\u003cbr\u003e\nHelps maintain scalp hydration and comfort\u003cbr\u003e\nProtects the hair fibre during bleaching\u003cbr\u003e\nNon-drip, non-swelling formula\u003cbr\u003e\nRemains soft and workable for longer\u003cbr\u003e\nGentle on stressed lengths and sensitive scalps\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":53276246999368,"sku":"200224","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/DECOLORVITScalp_500g_666e5b5c-09d3-443d-b135-b4f896b7e43a.png?v=1781277739"},{"product_id":"decolorvit-active-use-developer","title":"DECOLORVIT Active Use Developer","description":"\u003cp\u003eDecolorvit Activator is a professional oxidising emulsion specifically developed to work in perfect synergy with the Decolorvit lightening range. Its advanced formula helps deliver clean, even, and brilliant blonde results while supporting the protection of the hair fibre throughout the lightening process.\u003c\/p\u003e\n\n\u003cp\u003eThe smooth liquid texture blends effortlessly with both Decolorvit bleaching powders and creams, creating homogeneous, easy-to-apply mixtures for consistent technical results. Suitable for a wide range of lightening services, Decolorvit Activator ensures optimal performance, reliability, and control in every application.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in 10 Volume (3%), 20 Volume (6%), 30 Volume (9%), and 40 Volume (12%) strengths.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for use with the Decolorvit range\u003cbr\u003e\nHelps create even and brilliant blonde results\u003cbr\u003e\nSupports protection of the hair fibre\u003cbr\u003e\nSmooth liquid texture for easy mixing\u003cbr\u003e\nCompatible with bleaching powders and creams\u003cbr\u003e\nCreates homogeneous, easy-to-apply mixtures\u003cbr\u003e\nProfessional salon-use formula\u003cbr\u003e\nAvailable in 10, 20, 30, and 40 Volume strengths\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"10 Vol -  3%","offer_id":53276247032136,"sku":"200225","price":7.1,"currency_code":"GBP","in_stock":true},{"title":"20 Vol - 6%","offer_id":53276247064904,"sku":"200226","price":7.1,"currency_code":"GBP","in_stock":true},{"title":"30 Vol - 9%","offer_id":53276247097672,"sku":"200227","price":7.1,"currency_code":"GBP","in_stock":true},{"title":"40 Vol - 12%","offer_id":53276247130440,"sku":"200228","price":7.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/4763\/5528\/files\/23_718b58d1-ba84-45bb-a2ae-f47dfd8cfe30.jpg?v=1781479984"}],"url":"https:\/\/hairprosupplies.co.uk\/collections\/lighten.oembed","provider":"Hair Pro Supplies","version":"1.0","type":"link"}